Videos

Use Cases

MARKETING, SALES, CUSTOMER SUCCESS: What are content paths, what companies are using them, and what for?

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MARKETING: How to use content paths to increase the conversion rate of a Lead Generation Campaign

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MARKETING: How to use content paths to increase the engagement rate of a Lead Generation Campaign

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SALES: How to use content paths to shorten the sales cycle and increase your sales reps' commissions

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MARKETING: How to use content paths to increase Account-Based Marketing (ABM) campaigns conversion

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SALES: How to use content paths to create a personalized website for each of your potential customers

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SALES: How to use content paths to create a personalized website for each customer

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CUSTOMER SUCCESS: How to use content paths to increase customer retention

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CUSTOMER SUCCESS: How to use content paths to increase upselling

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EVENTS: How to use content paths to increase the conversion of your webinars and events

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MARKETING: How to use content paths to create an urgent response campaign

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EDUCATION: How to use content paths to create a personalized website for each student

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PRODUCT MARKETING: How to use content paths to create a website with product content

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Reports

2 Mistakes that are hurting your marketing campaigns the conversion rate

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12 popular companies show us how they are using content paths to radically improve results

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Content paths and hyper-personalization, the new marketing paradigm

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How Snowflake is using content paths for ABM Campaigns: secrets of the best ABM case study

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How to build content paths in one minute with the forMarketer platform

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Remarkable features of forMarketer content paths and why this matters for you

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How to quantify the impact of content paths on your business results

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Content paths and their integration into your content marketing stack

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Content paths, your marketing automation platform, and your CRM

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Who should manage the content paths in your company

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Webinars

12 Popular Companies Share their Campaign Conversion Success Stories

12 popular B2B companies show how they dramatically increased the conversion of their campaigns using the new content paths. Companies of all sizes and industries show the impact of content paths in campaign conversion, engagement, and sales cycle.

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The “Netflix experience” reaches B2B: personalized content journey

Netflix has changed the B2C content experience... and the B2B too! Customers expect now to find a high degree of personalization in their emails, landing pages and content experiences. See a quick and easy way to implement personalization at scale.

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B2B company multiplied by 7 the conversion of landing pages and emails

The average conversion rate of B2B campaigns is lower than ever. What can you do to increase the conversion rate of your campaigns? Personalization is the answer, and content paths are the technique to apply it into your campaigns.

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Secrets of the best ABM Campaign Ever - The Snowflake Case Study

What are the secrets behind the ABM Campaigns of Snowflake, the B2B company that achieved the highest IPO ever? Learn how Snowflake boosted the conversion rates of their ABM Campaigns when they started using the new content paths.

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