Content Marketing

How to write the perfect blog post

how-to-write-the-perfect-blog-post

Even though we have just enough time, publishing bad quality content just to meet deadlines is not worth it. In addition, knowing that our target has access to a myriad of articles on the internet, it is almost unlikely that he will comply with ours.

It can be complicated to take into account all aspects when we create a post and worse if the amount of articles you create is high. There are many important things that we can not ignore if we want to create the perfect post.

To be sure that nothing escapes you and that each of the articles you offer to your readers is useful and complete, we have prepared a summary of all the aspects that you should keep in mind when you create a new post. Save this article and make sure you’ve completed this checklist before publishing a content in your blog.

How to write the perfect blog post

1) Title

Every great post begins with a title that catches the reader’s attention, which leads him to click to read it and get more information. The time of attention of users on the Internet is very short, so the title of the article is one of the first elements that makes the reader decide to enter to the content and keep reading. So we have to take advantage of the great opportunity that the title gives us in the articles that we create. We tell you how to create a good title:

Propose ideas on a general title

Start with a title in mind and work with many possible ideas that will shape the title until it is really interesting. It is about starting with a general theme and generating ideas from that topic.

For example, if we are going to write about “content marketing”, we need to think about a general title to work on. This title will depend on the format of the content that we are going to write, which can be a list, a guide, an educational article, etc. Brainstorm several titles to get the most successful. In this case, some ideas to work on could be:

  • The content marketing guide
  • How to start with content marketing
  • 5 content marketing strategies

Once you have an approximate idea with which you wish to continue, it is time for the keywords.

Keywords research

Searching for the right keywords will help you create a title that performs well in search engine results. The title is one of the many factors Google considers when ranking its results, and an optimized title will help people find the information they need more easily.

Tools like Google’s Keyword Planner or SEMrush can help you determine exactly what terms people are looking for, and which will suit better to position your new blog post.

“Marketing” is a very broad search term, and when you search for that term in Google, it yields nothing more and no less than 1,740,000,000 results. We recommend working with long tail keywords, which are more specific to the target audience. For example, a long tail keyword would be “marketing strategies for beginners”. You can know more about it by creating your Buyer Persona.

Once you have identified the right keyword, you can create the definitive title, as well as the subtitles, which we will see later.

2) Meta description

The meta description is not found in the blog post, but in a different place that is equally important.

The meta description refers to the HTML attribute that offers a short explanation of a certain web page. Basically, it is a brief description that you see in a result of a search engine, below the title, that allows you to obtain a previous idea of ​​what the page is about.

The title, URL and meta description are configured together to try to attract the user and that he click on the link to read the full publication on the blog website, so you should also think about what and how to write these parts of the result of your article of the search engines.

3) Featured image

The featured image is usually at the top of a blog post and is another element that helps attract readers. The image should reflect what the article is about, motivate the reader and provoke it to continue on the blog.

Make sure you use royalty-free images that you can legally edit and use commercially.

For example you can use Pixabay that has thousands of free images.

4) Introduction

The introduction has to quickly hook the reader and convince him to read the rest of the publication on the blog. It also aims to inform the reader what the content is about, so that he knows what he is receiving. Try not to disappoint the reader and make sure that your article is about what the title announces.

Whether you’re writing about relevant facts, educational content or a tone of humor, work to make the first lines of your article as attractive as possible. Try to create an introduction that makes the reader want to stay and continue reading the article

5) Subtitles

Subtitles are another fundamental part of working on SEO on page that helps your article rank in the search results of Google or other search engines. The subtitles help organize and divide the publication of your blog in different sections to tell Google (and your reader) what the publication will talk about.

Subtitles should be written with H2 tags or smaller, never H1 tags, which are used to indicate a title. Take advantage of the subtitles both to divide the different sections of the post and to include the keywords that we have selected for the publication and that are focused to our audience.

In the article that you are reading we have used H1 tag in the title, H2 tag in the subtitle, H3 tag in the listed titles and H4 tag in the paragraph titles.

6) Body

The body is the main part of a blog article, it is separated by subtitles and is where readers will get the most value. The minimum number of words that is considered acceptable for a blog article is between 300 and 600 words. Although the most recommended are between 2,000 and 2,500 words per publication, which increases the attention and impact of the publication among readers.

7) Data

It has been proven that numbers, written as numerals (15) instead of words (fifteen), get much more attention from the reader when he read quickly what he are seeing on the screen. If possible, use number and data whenever you can. In addition, readers rely much more on contents with numbers and data because they convey certainty.

If you also add to the title of the article [Research] or something similar, in brackets, you can get additional attraction in the article.

8) Multimedia content

To keep the reader focused on the article, we can use multimedia content, whenever possible, to divide parts of the article and get back to attract the user’s attention. You can include images, videos, graphics, data, social network publications, etc. Using different formats within the publication give an additional value to the user and also make that he focuses on the content he are reading.

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9) Conclusion

When you are clear that you are going to conclude and end the article, try to make it clear to the reader that the article is coming to an end. You should not use a very long conclusion, but should include prominent notes that end the article that the user has read. We can also take advantage to take the reader, in this last part, to other resources or blog articles that are about the published post.

10) Call to action

Finish the article with a call to action (CTA), which attracts and offers additional value to the reader. It can be a downloadable content or a link to another blog post related to it. In the call to action, try to make it clear to the reader that he has learned a lot with your article but that he still has to learn a lot and that your offer will help him to continue learning about the topic.

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8 January, 2018

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