Even though time is short, publishing bad quality content just to meet deadlines is not worth it. In addition, knowing that our target audience has access to myriad of articles on the internet, it is very unlikely that he will comply with ours.
It can be complicated to take into account all aspects when we create a post and worse if the amount of articles you create is high. There are many important things that we can not ignore if we want to create the perfect post.
To be sure that nothing escapes you and that each of the articles you offer to your readers is useful and complete, we have prepared a summary of all the aspects that you should keep in mind when you create a new post. Save this article and make sure you’ve completed this checklist before publishing a content in your blog.
How to write the perfect blog post
Every great post begins with a title that catches the reader’s attention, which leads him to click to read it and get more information. Attention span of users on the Internet is very short, so the title of the article is one of the first elements that makes the reader decide to open the content and keep reading. So we have to take advantage of the great opportunity that the title gives us in the articles that we create. The following points will help you:
Propose ideas on a general title
Start with a title in mind and work with many possible ideas that will shape the title until it is really interesting. It is about starting with a general theme and generating ideas from that topic.
For example, if we are going to write about “content marketing”, we need to think about a general title to work on. This title will depend on the format of the content that we are going to write, which can be a list, a guide, an educational article, etc. Brainstorm several titles to get the most successful. In this case, some ideas to work on could be:
- The content marketing guide
- How to start with content marketing
- 5 content marketing strategies
Once you have an approximate idea with which you wish to continue, it is time for the keywords.
Searching for the right keywords will help you create a title that performs well in search engine results. The title is one of the many factors Google considers when ranking its results, and an optimized title will help people find the information they need more easily.
“Marketing” is a very broad search term, and when you search for that term in Google, it yields 1,740,000,000 results. We recommend working with long tail keywords, which are more specific to the target audience. For example, a long tail keyword would be “marketing strategies for beginners”. You can know more about it by creating your Buyer Persona.
Once you have identified the right keyword, you can create the definitive title, as well as the subtitles, which we will see later.
2) Meta description
The meta description is not found in the blog post, but in a different place that is equally important.
The meta description refers to the HTML attribute that offers a short explanation of a certain web page. Basically, it is a brief description that you see in a result of a search engine, below the title, that allows you to obtain a brief of what the page is about.
The title, URL and meta description are configured together to try to attract the user so that he click on the link to read the full publication on the blog website, so you should also think about what and how to write these parts of your article for the search engines.
3) Featured image
The featured image is usually at the top of a blog post and is another element that helps attract readers. The image should reflect what the article is about, motivate the reader and attract him to continue on the blog.
Make sure you use royalty-free images that you can legally edit and use commercially.
For example you can use Pixabay that has thousands of free images.
The introduction has to quickly hook the reader and convince him to read the rest of the publication on the blog. It also aims to inform the reader what the content is about, so that he knows what he is receiving. Try not to disappoint the reader and make sure that your article is about what the title announces.
Whether you’re writing about relevant facts, educational content or in a humorous voice, work to make the first lines of your article as attractive as possible. Try to create an introduction that makes the reader want to stay and continue reading the article
Subtitles are another fundamental part of SEO-on-page that helps your article rank in the search results of Google or other search engines. The subtitles help organize and divide the publication of your blog in different sections to tell Google (and your reader) what the publication will talk about.
Subtitles should be written with H2 tags or smaller, never H1 tags, which are used to indicate a title. Take advantage of the subtitles both to divide the different sections of the post and to include the keywords that we have selected for the publication and that are focused to our audience.
In the article that you are reading we have used H1 tag in the title, H2 tag in the subtitle, H3 tag in the listed titles and H4 tag in the paragraph titles.
The body is the main part of a blog article, it is separated by subtitles and is where readers will get the most value. The minimum number of words that is considered acceptable for a blog article is between 300 and 600 words. Although the most recommended are between 2,000 and 2,500 words per publication, which increases the attention and impact of the publication among readers.
It has been proven that numbers, written as numerals (15) instead of words (fifteen), get much more attention from the reader when he read quickly what he are seeing on the screen. If possible, use number and data whenever you can. In addition, readers rely much more on contents with numbers and data because they convey certainty.
If you also add to the title of the article [Research] or something similar, in brackets, you can get additional attraction in the article.
8) Multimedia content
To keep the reader focused on the article, we can use multimedia content, whenever possible, to divide parts of the article and get back to attract the user’s attention. You can include images, videos, graphics, data, social network publications, etc. Using different formats within the publication give an additional value to the user and also make that he focuses on the content he are reading.
When you are clear that you are going to conclude the article, try to make it clear to the reader that the article is coming to an end. You should not use a very long conclusion. It should include prominent notes at the end of the article. We can also lead the reader, to other resources e.g blog posts that are related to the published post.
10) Call to action
Finish the article with a call to action (CTA), which attracts and offers additional value to the reader. It can be a downloadable content or a link to another blog post related to it. In the call to action, try to make it clear to the reader that he has learned a lot with your article but that he still has to learn a lot and that your offer will help him to continue learning about the topic.