Where does Content marketing fit in?
The role of content marketing or digital marketing, was traditionally either left to only one person. This person could be either in house or subcontracted through an agency or a whole department. Either way, someone needs to be in control and have an understanding of the game plan.
The CMO or Marketing Director will be tasked with strategic oversight of the marketing department. It is crucial that anyone else working with him or her is organised in such a way that their attitude and the intention is in line with the company vision. Very much like any good game of football.
This webinar is one of six outlining the best way to efficiently organise a marketing team when implementing a content marketing strategy. Technology is changing fast and so too are consumer habits changing to match. In short your company needs to be constantly looking into ways to up its game each quarter.
No matter the size of your marketing department, you will need to, not only, know how to carefully assess your marketing plan and find ways to improve it, but also raise your standards, ready to compete against new competition and the ever changing world of marketing. This rapidly evolving environment, forces CMOs to think more creatively if they want to be able to bridge the gaps of all communication initiatives.
The following webinar by Alexandra Cowen draws up the secret behind identifying how the CMO should be taking ownership of what aspects of content marketing within your organisation.
What’s in the video?
- How to organize your team in order to implement an effective content marketing strategy.
- Understand what to expect from your Chief Marketing Officer.
- Know how your CMO Should be planning and implementing your marketing strategy and working with your sales team.
- Discover how to measure results gained by the CMO.
Content focus and teamwork is the absolute key in any marketing strategy no matter the size of your company. Try an all in one content marketing platform to help you create a dynamic workflow that manages each step of your process from the very first moment an idea is generated, through to the planning, executing and analysis of, not only each content piece, but campaign.
I hope that you enjoy the webinar!