Tag: marketing objectives

How does the Digital Marketing Team Fit into Content Marketing? [WEBINAR]
Content Marketing, Inbound Marketing

How does the Digital Marketing Team Fit into Content Marketing? [WEBINAR]

  How does DM fit into Content Marketing? Hopefully your company will reach a stage of inflection that either someone needs to start thinking like a digital marketer or you will need a dedicated digital marketer who will help enhance brand awareness in the digital space. Either way, you will need someone who has excellent digital intelligence. Someone who,…

What exactly is the Marketing Directors Role within Content Marketing? [WEBINAR]
Content Marketing, Inbound Marketing

What exactly is the Marketing Directors Role within Content Marketing? [WEBINAR]

Where does Content marketing fit in? The role of content marketing or digital marketing, was traditionally either left to only one person. This person could be either in house or subcontracted through an agency or a whole department.  Either way, someone needs to be in control and have an understanding of the game plan.  The CMO or Marketing Director will be…

How Do I Target My Best Account-Based Marketing Accounts? [WEBINAR]
Content Marketing, Inbound Marketing

How Do I Target My Best Account-Based Marketing Accounts? [WEBINAR]

So, which accounts do I target? In order to know what accounts to target you need to understand that any successful account-based marketing strategy requires collaboration. Companies with strong Sales and Marketing alignment achieve 20% greater annual revenue growth. So work on open communication, teamwork and alignment between sales and marketing to understand what your current…

How to Identify Your perfect Account-Based Marketing Accounts [WEBINAR]
Content Marketing, Inbound Marketing

How to Identify Your perfect Account-Based Marketing Accounts [WEBINAR]

But, what is account-based marketing? ABM hinges on strategic, personalized content developed for specific personas, accounts, and even—sometimes—individuals. To identify your best fit Account-based Marketing (ABM) accounts, it is necessary to understand that Account-based marketing moves away from Lead-based Marketing and towards a sales and marketing alignment model. For account based marketers to show their impact on revenue, you…

How To Be Exceptional With Content Marketing! Software Company Success Story [WEBINAR]
Content Marketing, Inbound Marketing

How To Be Exceptional With Content Marketing! Software Company Success Story [WEBINAR]

Marketing Success story: How one software company increased revenue by 20%!   Watch the Webinar Now! Why Content Marketing? Content marketing generates increased web traffic, leads and a continuous supply of increasing sales. Content marketing is really all about capturing the attention of our customers and building a relationship with your leads by way of…

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