Tag: b2b strategy

How Do I Target My Best Account-Based Marketing Accounts? [WEBINAR]
Content Marketing, Inbound Marketing

How Do I Target My Best Account-Based Marketing Accounts? [WEBINAR]

So, which accounts do I target? In order to know what accounts to target you need to understand that any successful account-based marketing strategy requires collaboration. Companies with strong Sales and Marketing alignment achieve 20% greater annual revenue growth. So work on open communication, teamwork and alignment between sales and marketing to understand what your current…

How to Identify Your perfect Account-Based Marketing Accounts [WEBINAR]
Content Marketing, Inbound Marketing

How to Identify Your perfect Account-Based Marketing Accounts [WEBINAR]

But, what is account-based marketing? ABM hinges on strategic, personalized content developed for specific personas, accounts, and even—sometimes—individuals. To identify your best fit Account-based Marketing (ABM) accounts, it is necessary to understand that Account-based marketing moves away from Lead-based Marketing and towards a sales and marketing alignment model. For account based marketers to show their impact on revenue, you…

3 Steps to Designing the Perfect Content Marketing Plan [VIDEO]
Content Marketing

3 Steps to Designing the Perfect Content Marketing Plan [VIDEO]

The foundations of success Content Marketing success requires detailed planning. Yet, for whatever reason, very few companies are up to speed on this.   –Missed our webinar? Watch it here! –   A well-developed roadmap should ideally contain not only strategically but technically up-to-date and immediately accessible information about the status of your departments content…

Why you should include LinkedIn in your B2B strategy
Social Media

Why you should include LinkedIn in your B2B strategy

If you have not yet discovered all the possibilities that LinkedIn has to offer to generate traffic to your website and potential customers for your product or service, read on to learn more about how to use LinkedIn if your company is B2B, meaning, if your customers are companies. — Download the Template to organize your…

How to create a successful B2B content strategy
Content Marketing

How to create a successful B2B content strategy

Make your B2B content marketing strategy much more effective Content marketing is one of the biggest resources for achieving conversions in online businesses. This is because its principles rest on clear goals of attraction and conversion of users to loyal customers. Therefore each of the strategies developed based on content marketing are specifically aimed at…