Tag: ABM

How Do I Target My Best Account-Based Marketing Accounts? [WEBINAR]
Content Marketing, Inbound Marketing

How Do I Target My Best Account-Based Marketing Accounts? [WEBINAR]

So, which accounts do I target? In order to know what accounts to target you need to understand that any successful account-based marketing strategy requires collaboration. Companies with strong Sales and Marketing alignment achieve 20% greater annual revenue growth. So work on open communication, teamwork and alignment between sales and marketing to understand what your current…

How to Identify Your perfect Account-Based Marketing Accounts [WEBINAR]
Content Marketing, Inbound Marketing

How to Identify Your perfect Account-Based Marketing Accounts [WEBINAR]

But, what is account-based marketing? ABM hinges on strategic, personalized content developed for specific personas, accounts, and even—sometimes—individuals. To identify your best fit Account-based Marketing (ABM) accounts, it is necessary to understand that Account-based marketing moves away from Lead-based Marketing and towards a sales and marketing alignment model. For account based marketers to show their impact on revenue, you…