Content Marketing

The roadmap to create content that sells

With good management in your content marketing ensure good results

Elements that you should take into account for an ideal roadmap for your team

When it comes to teamwork, it is best to perform a management that allows each of the steps to be followed in the best way and with the assurance that they will be given according to the objectives. In the case of content marketing, it is the same, since writers, editors, managers, designers, programmers are involved as main actors during the process.

The intervention of each one of the actors or entities of the content marketing process could be unfavorable if there is not a roadmap, since this way, in the absence of this resource, each one will have and apply a different perspective during the process and this would cause blurring of the content during its implementation, which means that there will be no compliance with the objectives.

That is why the road map is the main resource for a work team in the content unit, because that way there will be coherence, clear guidelines, and therefore everything will flow in complete harmony.
So, the first thing is to define what a roadmap is. It is a document that will allow managing a planning of the next actions of the company related to the same content management, from the creation of strategies, creation of content and the implementation thereof. So this roadmap is like a content marketing plan that will allow you to keep and keep your team focused. Unlike the traditional marketing plan that has a more rigid component, the roadmap is more flexible and allows you to adapt quickly to the needs of each moment, allowing changes.

Among the benefits is the fact that it will allow you to think much better about the actions that will enhance the brand through the content. Seeing in a generic way what are the necessary actions throughout the year as well as the different stages to achieve the objectives set. You can save time by planning a complete marketing plan, since the roadmap is more like a summary or general guidelines that allow you to better schematize each of the steps necessary to achieve your goals through the content.

If you want to prepare a roadmap of your content for your work team, at least you should consider three key elements.

  1. The first of these keys is to define correctly and specifically the objectives and goals that you propose through content management, once you have well defined that the following actions will have coherence and therefore greater strength, leading you towards the fulfillment of such objectives and goals.
  2. The second key is to create a list of ideas to implement, you can in principle write down all the ideas that you think are convenient for the implementation of the content so that your team can carry out each one of its activities efficiently, and little by little you are discarding and adding, polishing and optimizing the ideas until finally you have been left with a specific roadmap.
  3. The third key is to create a calendar of activities, in which you will include the contents that must be created in all formats, writings, videos, images, infographics, magnet leads, infoproducts, blog posts, etc. The calendar must be very specific and you must also include the publication channels for each content, so that it is clear what goes for social networks, for the blog, for the web and other platforms.

Taking into account these three basic keys, you can create an ideal roadmap so that your work team can establish their actions and fulfill their roles in a way aligned with the objectives and without the competition of one affecting the performance of the other, but rather, they enrich each other with their actions.

In addition, other aspects that you can take into account for your roadmap is that you can create a blog with ideal content to position your brand in the specific sector where your target audience is. You can also, through a roadmap, optimize the actions of promotions in social networks of both products and services.

A roadmap also helps you design campaigns to gain the trust of your prescribers and convert them into subscribers. By means of a good road map, the actions of your content marketing can lead you to start a sales funnel with potential clients and thus be able to convert them into customers until guiding them towards loyalty.

Creating a roadmap is essential for your content marketing to work perfectly, generate quality visits to your website, obtain more and better leads and increase your sales.


13 December, 2017

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