Marketing Success story: How one consulting company increased unique web visits by 170%!
Why Content Marketing?
Content marketing generates increased web traffic, leads and a continuous supply of increasing sales. Content marketing is really all about capturing the attention of our customers and building a relationship with your leads by way of great storytelling in contrast to traditional outbound marketing. Why do I contrast the two? Well, as their names suggest, content marketing, aka inbound, draws your traffic in through the value of the content that you offer. Over time, end users turn to you as a trusted source of information. While, with outbound marketing we are pushing a message out and displaying these in places that we know our end users will be. Examples of outbound marketing is the more traditional direct mail, telemarketing, email marketing and events.
Astonishingly, Content marketing has already been calculated to generate a gross $300 billion by the beginning of the first quarter of 2019. Furthermore, finding new techniques to attract and maintain audiences for clients, prospects and customers is becoming the key focus for marketers. Yet, despite 88% of the these acknowledging that content marketing is of utmost importance, most are uncertain how to successfully implement a content marketing strategy into their marketing road map, with many getting overwhelmed by the procedures.
So, I must ask myself one very simple question: what are the top end marketing agencies doing, that the rest are not? Well, if you are sitting there wondering what their answer is, I’m sure that there is no one size fits all. Each organisation will work in its own, very unique manner, yet, I am certain that all will have one thing in common. Organisation, structure and organisation. Within this everything else will fall into place naturally.
The Case Study
In this webinar I take a look at a consulting agency who was struggling to maintain a structured and organised team inline with company goals and visions. They were not only disorganized but they were wasting precious time with manual data input and chasing people up ensuring that tasks were getting finished on time. They were struggling to determine exactly how successful each content piece was. They realized that when developing a content marketing strategy there is a lot of data available and rather than quantity, it is the quality of the data that is significant. Therefore, the key was to have an understanding of what data is useful; what data needs to be measured and how to turn this data into well informed decisions for future content production.
How Did They Do It?
In this webinar not only do I explain the difference between the more traditional inbound marketing methods and the more fashionable outbound marketing methods but compare the results of the two. I then move on to show how a consulting company overcame their traceability and tracking problems during their content creation process by installing an all in one content marketing platform. Not only did this company over come their problems of lack of structure but they increased content creation threefold and gained 170% in unique web visits! Want to know how? Watch on!