Marketing Success story: How one internet company increased efficiency by 200%!
Why Content Marketing?
Content marketing is all about attracting readers attention by reeling them in to us through the value of the information we offer when they do an organic search. All in one platforms allow for organized and structured workflows generating greater control over content creation and creating new content, covering your buyer journey while increasing revenue.
The beauty of Content marketing in contrast with paid adds is that, if well nurtured, it generates increased web traffic, leads and a continuous supply of increasing sales. Content marketing is really all about capturing the attention of our customers and building a relationship with your leads by way of great storytelling in contrast to traditional outbound marketing. Why do I contrast the two? Well, as their names suggest, content marketing, aka inbound, draws your traffic in thanks to your content. Over time, end users turn to you as a trusted source of information. In contrast, outbound marketing is about pushing a message out and displaying it where you know your end users will be, for e.g. direct mail, telemarketing, email marketing and events
The Case Study
In this webinar I will be studying how an Internet company overcame the lack of alignment and disorganization their marketing teams were suffering after taking over three companies last year. This lack of alignment was creating problems for the marketing department. They were unstructured and found it challenging to follow the company vision and marketing strategy as well as find an efficient and timely way of updating all of their assets with the new brand image and logo.
How Did They Do It?
The CMO took the decision of implementing and all in one content marketing platform. They needed a centralized and visual place where the whole team could go to to tackle all campaigns and projects as well as ensure that nothing was missed. This helped directors manage each step of the planning, executing and analysis stage of each project, coordinate every detail and ensure that all the t’s are crossed. Their results led to an amazing increase in productivity and results. Watch on to find out the details. Webinar presented by Alexandra Cowen US Manager, forMarketer