How do I build value with account-based marketing?
This webinar takes you through a step by step process of building value with account-based marketing.
Only if you are interested in the lifetime value of customers and long-term value creation then Account Based Marketing, aka ABM, is the marketing tactic for you. This marketing strategy requires a more long-term comprehensive approach to individual accounts.
ABM is fast becoming an interesting B2B strategy as it aligns sales and marketing to focus on the highest value accounts. Developments in IT-technology; especially in all in one platform’s, like forMarketer, marketing automation systems, CRM-systems and marketing analytics are making account-based marketing scalable. Yet, in order to achieve this, a successful ABM strategy starts with collaboration on two levels, smarketing and company wide. Once this has been established you can go on to creating an integral marketing strategy. Watch on to find out how!
The following webinar by Alexandra Cowen draws up a road map for your ABM campaign.
- What account-based marketing is
- Help on understanding your ABM audience
- Key techniques behind smarketing: learn how to align your sales and marketing departments
- Understand how to measure your ABM campaigns
Content focus and teamwork is the absolute key in any marketing strategy no matter the size of your company. With ABM we need to scale up and personalize on everyt level, learning how to adjust our value proposition to meet with our target accounts identified. Remember, here we are doing things on our accounts terms, not ours.
Watch the webinar to find out how!