What does the PMM have to do with this?
Hopefully your company will reach a stage of inflection that either someone needs to start thinking like a product marketer or you will need a dedicated product market manager who will be given the responsibility of figuring out how to package, position and launch your product in the marketplace. Either way, you will need someone who has excellent market intelligence.
The Product Manager, will therefore, need to be an expert on your buyers. He or she will need to know who are they, they will need to know how they buy and they will have to have a detailed understanding of their key buying criteria.
The product manager will not only understand your buyer’s frame of mind and buying process but, they will know where your buyer’s get their information from, as well as the who, what, when and why behind their decisions.
This knowledge is key. It will be used to drive change, drive sales and marketing processes.
This webinar is one of six outlining the best way to efficiently organise a marketing team when implementing a content marketing strategy. Technology is changing fast and so too are consumer habits changing to match. In short your company needs to be constantly looking into ways to up its game each quarter.
By the end of this webinar replay you will have a clear understanding of who your Product Manager is, what to expect from him or her and what they could be doing to maximize their efforts within the marketing department specifically in relation to content marketing. Ever wondered how to implement customer feedback and knowledge into your product decision making process? As the translator between the technical jargon of the engineer and the storyteller of marketing, the Product Marketing manager is key to any content marketing road-map.
The following webinar by Alexandra Cowen draws up the secret behind identifying how the PMM should be taking ownership of what aspects of content marketing within your organisation.
What’s in the video?
- How to organize your team in order to implement an effective content marketing strategy.
- Understand what to expect from your Product Marketing Manager.
- Know how your Product Marketing Manager should be maximizing their efforts in relation to content marketing.
- Discover how to measure results gained by the PMM.
Content focus and teamwork is the absolute key in any marketing strategy no matter the size of your company. Try an all in one content marketing platform to help you create a dynamic workflow that manages each step of your process from the very first moment an idea is generated, through to the planning, executing and analysis of, not only each content piece, but campaign.
I hope that you enjoy the webinar!