Marketing Analytics

Which metrics should you measure in social networks
Marketing Analytics

Which metrics should you measure in social networks

With the arrival of social networks many companies wanted to be present in them by spending large amounts of money without being clear what the objectives were and what they wanted to achieve. Over time companies have realized the great importance of setting clear objectives. For the measurement of results in social networks it is…

Getting Started with Google Analytics
Marketing Analytics

Getting Started with Google Analytics

Create and set up a Google Analytics account Many digital marketing managers who manage websites do not have a web analytics tool, such as Google Analytics, installed on their website. So let’s see how it is configured so we can start using it. Create access to Google Analytics First of all you must have a…