Content Marketing

5 ways to increase Content Manager productivity



Reach your goals through content marketing

When we talk about Content Manager, we do not just talk about an editor, a writer or someone who handles the techniques of persuasion through writing. If we incorporate a Content Manager into our team under these guidelines, then we are limiting the team and reducing the possibilities of having greater effectiveness through the content.

A Content Manager is more like a juggler, and not because he has to be on the tightrope constantly, but rather because of his ability to handle himself under pressure and cover all the needs that arise in the middle of the planning, management, creation, publication process and analysis of all the content. They are usually geniuses of content, as long as they have the resources to do magic.

That’s why a good Content Manager, besides writing and using persuasion techniques in the content to attract and achieve engagement with the target audience, must also know how to build strategies, implement them, analyze them and correct them on the progress.

A good Content Manager not only seeks to provide valuable information, it can be said that this is only the tip of the iceberg, he also seeks to have a positive effect on the target audience and lead them towards the product or service that the company offers. In this way, the user is introduced into the flow of the company’s purchasing process, providing the user with the appropriate content at the right time, to be pushed through the different phases until the purchase of the product or service. Therefore, the goal of Content Manager is that content management to be effective and generates leads and sales for the company.

Now, it is true that we have described the work of a Content Manager as something that is very difficult to perform, in which one must have extraordinary abilities to survive, however there are certain ways to increase the productivity of the Content Manager and we must know them to in order to provide conditions that will benefit the team and therefore for the company and the provision of services.

Among those ways to increase the productivity of Content Manager are the tools and then we present 5 that are 5 ways to achieve that goal in our Content Manager:

1. Different and interactive content

Creating different and interactive content is an important and necessary aspect to keep the user focused and interested in the content constantly. If the content is monotonous, if the topics are always the same, users will lose interest until they no longer invest time in the content we deliver. That is why it is important to be creative, to write about different and current topics. Using visual resources in the content can help you to be different and get the attention of the reader.

Although the content should always focus on relevant issues that relate to our product or service, you should always try to make it relevant. For it, content can be generated with which users can interact and for Canva is very useful. It iss a tool with which you can generate interactive content, with templates that facilitate the creation of banners, infographics, designs and much more.

This can improve the effectiveness of Content Manager, allowing access to options for the creation of creative content, keeping users always interested and increasing the possibilities of attraction and loyalty.

2. Facilitate the multichannel task

The multi-channel task could be one of the biggest Content Manager concerns, because the distribution of content is one of the tasks that consumes the most time. And it is a necessary task, because the diffusion of the contents depends on visits to our website. Therefore, we can not stop giving importance because it is an essential process in any content marketing strategy.

That’s why a good way to be more productive is to provide Content Manager with tools that allow programming the publication and distribution of content. In that sense, an ideal tool for that is Hoosuite. Its interfaces are completely visual, and it is considered a powerful tool to program the publication of contents to many channels, which is very effective for this task.

3. Help with the creation of thematic lists

The topics that are addressed for the creation of content is another of the fundamental tasks of the Content Manager. If he does not have a tool to manage the topics, it could take more time to devise both the strategies and the schedules of work and implementation. Therefore, a tool that facilitates this task, could increase the effectiveness of the Content Manager.

That’s why we suggest, an excellent tool with which you can create thematic lists and then share content on social networks, on your own website, email marketing and even share in digital newspapers.

4. Manage teamwork

Indeed, managing a marketing team can be a complicated task if a tool that facilitates this task is not used. In content marketing, teams are often misaligned, many times not all team members know the strategy, communications are scattered and content management is not carried out effectively, using many tools per day to manage everything, with the consequent loss of productivity.

In this sense, the content marketing tool of forMarketer helps you to manage the entire marketing team from the same place, assigning tasks and deadlines, having internal communications, supervising and approving the contents that they are created, in addition to allowing to distribute and obtain metrics of each piece of content created and published on our social networks and websites.

5. Measure the most effective contents

It is not about the Content Manager stay waiting while the tools do the work, all the tools require a user to manage, understand and analyze them so that the necessary corrections can be made in the marketing strategies and improve its effectiveness. However, facilitating the work of the Content Manager will ensure that it focuses on the results and with Google Analytics you will be able to analyze the metrics and kpi’s of your marketing strategies, obtain results of the contents that generate more attraction and obtain a greater conversion, allowing you to focus on what works best and optimizing what does not work.

Providing your Content Manager with this type of tools will make him more productive, and will have a positive effect on the productivity of the entire marketing team. Marketing strategies will improve their effectiveness and the results obtained in visits, conversion and sales will experience high growth.


10 January, 2018

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