89% of B2B marketers and 86% of B2C marketers are using content marketing, but only 37% of B2B marketers and 40% of B2C marketers have a documented content marketing strategy.
Not surprisingly, the percentage of B2B and B2C marketers that have documented strategies is almost identical to the percentage of marketers that say their strategy is extremely or very effective. This isn’t a coincidence. Having a documented plan is crucial to content marketing success.
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